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Space. World. Universe. Human. One.
The universe is in my genes, in my blood. I am the universe. We are whole.

whole COLLECTION

In 2021 I made a decision to start working on the most sophisticated and important project for me at the time. And the theme would be how man-made and nature-born constructions repeat each other due to the use of the same physical laws that are true for our universe.

Ernst Haeckel. Kunstformen der Natur

Illustrierte Garten Zeitung, 1864.
Biodiversity Heritage Library

Ernst Haeckel. Kunstformen der Natur

I intended to show how the world is a whole system, contrary to the philosophy which considers the works of man and nature as something radically different or even contradictory. Whether it’s the unconscious strainer of evolution or the rational human mind, they are fractally connected through the strict laws of life which make it possible for them to exist.

I found inspiration in early 20th century photographs by Karl Blossfeldt, one of pioneers of macro photography. Plants shot by him look so graphic and almost solid, as if they were sculptures.

St. Paul's Cathedral. Esther BeLer Wodrich

Ernst Haeckel. Kunstformen der Natur

J.L. Mott Iron Works. New York Public Library

Jan Vredeman De Vries. Perspective Drawings, 1604

Poppy. Magpie Mouse

Karl Blossfeldt

Autumn Chestnut Leaves. Jeff Friesen

"The plant must be valued as a totally artistic and architectural structure."
Karl Blossfeldt

Photography by Karl Blossfeldt

But how to illustrate this unity, this likeness of architectural and natural? The answer came from my fascination with Edwardian jewelry. Made from platinum, it featured extremely delicate openwork ornaments that resembled plant veins and other natural textures.

A Belle Epoque pearl and diamond brooch, circa 1910. Bonhams.

Hydrangea petal. Peter Nijenhuis

Earrings. Lang Antiques

Basset & Moreau Diamond and Pearl Brooch, circa 1910. 1stDibs

A Belle Epoque diamond pendant, circa 1910

Diamond and platinum brooch, circa 1900. AC Silver Antiques

Dragonfly wings. Mark Quickshutter

Tree branches. Mythology of Blue

Physalis II. Brita Stein

Aquamarine and gold ring, circa 1915

When I said it was a sophisticated project, I meant exactly that. We haven’t even started talking about actual work — this was all concept development! Only after I put together those pieces of a puzzle I could sort my peferences and finally start sketching.

I covered the process of developig the collection in great detail on my Instagram stories, explaining every step I made. It was a rather hard task itself but the level of investment and support from my followers made it so worth it.

The manufacturing part involved extensive prototyping. The plan was to print the frames, the architectural parts of the pieces, and then to add the veins by hand. Of course, it could be done solely in 3D, which would have made the process significantly easier, but I felt that the nature-like part should be a human touch.

As the collection was based on Edwardian designs, the inspiration for the photoshoot also came from Edwardian era. The 1900s and the 1910s with their spiritism, early photography and first movies, obsession with everything otherwordly…

And I would definitely advise you to watch a few fantasy films from 1900s! Georges Melies directed his first fantasy films as early as in 1896, including the iconic "A Trip to the Moon" (1902). I took some inspiration from his "The Mermaid" (1904) and "A Midsummer Night’s Dream" (1909) by Charles Kent and J. Stuart Blackton.

It felt very logical to dive into an era when people widely believed technology didn’t drive them "further from God" (though some believed that too) but rather expanded the boundaries of the knowable, allowing people to connect with parts of universe that were hidden before. Sometimes this readiness to accept the strange and spiritual went even too far — google "The Cottingley Fairies" if you don’t know that story!

And with this I present to you the result of a few months' work — our campaign video and the jewelry of the Whole collection.
Team:

Model: Katya Kitalun
Make-up and hair: Anastasia Vavina
Style: Evgenia Elanic
Photography and videography: Evgenia Elanic
$130
Pendant
Whole.
$177
earrings no. 3
Whole.
$165
earrings no. 2
Whole.
$290
earrings no. 1
Whole.
$165
mono earring
Whole.
$70
ear cuff
Whole.
$73
ring no. 2
Whole.
From art pieces exhibited worldwide to simple accessories that lighten up your day
DISCOVER THE COLLECTION
$130
ring no. 1
Whole.
$85
Ear cuff with chains
Whole.

JEWELRY FROM THE whole COLLECTION

$130
pendant
whole.
$177
earrings no. 3
whole.
$165
earrings no. 2
whole.
$290
earrings no. 1
whole.
$165
mono earring
whole.
$70
ear cuff
whole.
$73
ring no. 2
whole.
$130
ring no. 1
whole.
$85
Ear cuff with chains
whole.
$1 600
cathedral ear cuff
whole.